Another Lucrative Year for Startups - The 13 top funded Fintech startups in India (Infographic)

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.”
–Mary Kay Ash, Mary Kay Cosmetics Founder

Technology is spreading its tentacles in every sector at an unprecedented pace. From bank transfers to loans, to payments, the financial sector is not untouched by this effect either. This year could be safely regarded as a good year for these fintech startups. Here is a list of 13 top funded fintech startups of 2016.

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Common E-commerce mistakes that leads to loss of Business

“We see our customers as invited guests to a party, and we are the hosts.

It’s our job every day to make every aspect of the customer experience a little bit better.”

-Jeff Benzos

CEO, Amazon

 

Online shopping has reached every nook and corner of the country. It is no more restricted to the bourgeoisie or the middle and educated class. It has penetrated the rural walls and has become a household act. People in the remotest of the areas have started shopping online not even for big things but also the basics.

 

Online stores have become a necessity if you want to grow your business. Many retail stores have understood its potential and have opened their stores. Many are on the verge of starting their business online. But how to stand apart and get what actually is important that is drive traffic to your online store. Here are some mistakes which you need to avoid at all cost if you really want to sell online.

 

  1. Not adding logo. Logo is the identity of your company and the first impression. Not adding one could be the biggest and gravest mistake one could imagine.
  2. Failing to portray a clear value proposition and unique features which are prime sources to create awareness as to why people should buy from your store.
  3. A complicated navigation. Your customer does not have whole day to invest in trying to understand your website.
  4. Improper or no SEO. “The best place to hide a dead body is Page 2 of Google Search Result.” Your online store is as good as closed if you are not trying to rise up the search ladder.
  5. Improper information in About us and Contact us pages. Your customer wants to know you. At this stage if you are not giving him proper information, he would leave to never come back.
  6. Making the registration compulsory. How would it matter if you allow the first order to be a guest purchase. It poses good impression and shows that you care.
  7. Poor description of the product or poor images of the product. Imagine yourself as a customer. Would you buy a product online if you are not given detailed description about it? No Right? Don’t expect your customers to be super kind.
  8. Giving a blank page on the search result page. You should always suggest the substitutes for the product they searched for.
  9. Making unnecessary popups.
  10. Adding unexpected shipping charges at the last stage. Rather you should everything in the beginning so that your customer can make an informed decision. This would drastically reduce the number of discarded carts.

Avoid these mistakes and open your future flipkart in a matter of weeks and get it running too.


4 Golden Lessons That Will Transform You Into A Smarter Digital Marketer

One of the most crucial aspects in working as a digital marketer consists in a deep understanding of the client’s goals. In fact, not all clients have the same goals and also not all client have the same expectations. Therefore, it’s fundamental to be able to meet each client’s exact needs.

Easy Introduction To Your Job As A Digital MarketerDigital Marketer

  1. First of all, digital marketers have to dedicate their initial efforts in talking to the client in order to understand what the client is seeking. Financially speaking, this translates into different financial efforts by the client – so, it’s better for you to be aware of how much the client is likely to spend for a digital campaign.

  2. Secondly, a smart digital marketer should identify the most appropriate solutions to each client’s goals. Sometimes, this part of the job may require all of your skills to “invent” new solutions that suits the client’s situation.

  3. Never forget to produce insightful reporting, which is a good step to building stronger relationships with your clients. From a good professional relationship, you can expect to find efficient solutions in a reasonably simpler way (exactly because you do know your client’s needs).

After this short 3-point introduction, it’s time to take a look at these valuable digital marketing lessons that will boost your work from day 1.

Best Digital Marketing Lessons To Learn

It’s important to use all the available resources the right way. Although a few years ago there were some people who believed that SEO was going to die, it seems that today things are much different:

  1. SEO techniques have been evolving and developing more, following marketing trends. Moreover, Google is refining its systems to help SEO work effectively with optimization and inbound links, that are responsible for a better visibility in the search results of Google.
    As a digital marketer, all you have to do is to make sure that your client’s website is working properly, sending correct and precise signals to search engines. An extra tip: take advantage of links as an important element of your digital marketing strategy to promote and build online relationships with other partners.

  2. The virtual community that can be developed in the web is another important factor which contributes to the success of a website or, in other words, of your client’s website. In order to create a community you can promote sharing of websites, web pages or external links. You may also suggest your client to join existing communities and make mnew partners in there. As a member of a community, you can promote or join charity events or sponsorships or other programs.

  3. What you need to skyrocket your client’s website is a rich visitor experience. In fact, even a billion dollar advertising  campaign will be pretty much useless if your landing pages are a poor visitor experience. So, try to optimize your visitor’s experience on the client’s website first. Then, once you see that you succeeded in your goal, move ahead and get your marketing strategy started. You may want to use appropriate testing tools to see is an element or feature of the website is actually enhancing the visitor’s experience or not. Generally, you will take only a few minutes to identify the effectiveness of a certain element or feature.

  4. Understand as a digital marketer that if you can’t measure something, then you can’t improve it either. This is a precious rule that you’d better keep in mind now on. When it comes to improvements, you need to have real systems to improve the product, otherwise your job won’t exist – and your client is wasting their money! Provide your client with a throughout analytics audit to understand how the website is performing and what you can actually do to take it to the next level.

Let’s take a look at the following example from the virtual gambling industry, which is a rapidly developing sector all around the world.  When you need to find 100% reliable and verified real money slots, all you have to do is to investigate  Australian casinos (that are popular worldwide for their superb and refined slots). Once you’ve visited a casino guide like PlayPokiesOnline, you will want to click on a sponsored casino’s icon to visit its site. This is what online users will also do on your client’s website.

So, make sure to offer potential visitors refined digital products to access in one click and join PlayPokies to learn more about profitable gambling resources.

 


Tips For Ranking First In Google

Without a doubt, website owners and business managers strive to rank as high as possible in the most popular search engines. Daring to dream about reaching the highest position, on the other hand, is an unattainable desiderate for most businesses. High rankings do not occur by accident; they require hard work and a lot of sweat and diligence. Enhanced visibility, boosted sales and huge traffic to a website are all mandatory elements that can send any business in front of competitors. Even the most talented market specialists are having trouble landing those high rankings. However, no one says you cannot go higher with the help of a few smart strategies. Today we are going to reveal to you a few of the most effective ideas that could help any business go higher in Google and other large search engines.

Choose Your Niche The Right Waygoogle ranking

  • The first rule of thumb you should keep in mind is to carefully assess your direct competitors. Know exactly who you are competing against and steer clear from large businesses and brands that work with huge marketing budgets. It would take a great deal of time, money and other resources to actually get to rank higher than a giant in your industry. Instead, you should choose your niche carefully.
  • Choose well-targeted keywords and do all the necessary digging. At the end of it, you should be able to switch from a more general approach to a more customized strategy. If you are used to general keywords and phrases, use specialized terms for better results. For example, if your main marketing strategy revolves around advertising your casino online, you should instead focus on keywords that include popular slots games and beloved casino brand names in relation to the casino’s name.
  • The more specific your keywords, the simpler it will be for Google to rank them, so you should start seeing fast results. Be sure to always target the best keywords so you can go higher in the rankings, but do not overdo it and use keywords that do not actually represent you and your business in an attempt to get better results. Namely, try to steer clear from obscure keywords that no one will be looking for, for the sole purpose to see your site ranking higher. Find out what are the most common and genuine queries that people have been typing in their browser and put them to good use.
  • There are lots of Google-specialized tools you could use to search for the most relevant keywords with lots of searches. You should also throw the focus on keywords that are popular, but at the same time have little competition. As time passes by and your website gains more authority, you can move on to using keywords that are more competitive.

Optimize Your Content

Going niche and picking the most suitable keywords and keyword phrases are only the first step toward success. Next, you need to start using these keywords in all the right places on your website pages. It is best to avoid using too many repetitive keywords, as you will be only lowering your credibility in the eyes of site visitors. Instead, make sure to use your keywords in the URL, in the title tags, heading titles and image tags, as well as all throughout the content. Just make sure not to abuse of the keywords in your website content and blog. Search engines and readers alike prefer relevant and content in the detriment of forced content that seems generated almost automatically.

If you plan on advertising your real money online casinos make sure that you add fresh and comprehensive content that is interesting and easy to read. Do it on a constant basis, a few times a week or several times a month and keep passionate gamblers and rookies alike close. Keep them updated with the latest news in the industry, tell them about the latest winners and the games that brought them their wins, give them tips and advice on how to improve their gameplay and so on.

Newsletters, blog posts, specialty articles, statistics or infographics – whatever you think will draw their attention and make them come back to your platform as often as possible. The more regular your new content on your site, the better you will rank in Google. Focus on images and videos as well and basically all type of content that is high-quality and can add value.

More new content on your site equals the use of more keywords, which translates to extra chances for a search engine to return your website in people’s search results. Plus, more content means more inbound links that will also aid you rank higher. Consider guest posting on popular sites or generating evergreen content bloggers might want to link to.

 


Our 8 Tips To Make Your Online Business Grow With Few Money

Business requires financial support – this is possibly one of the very first things that you learned as a new entrepreneur or business owner. Yeah, it’s true… money is what makes the business world go round… Now, the fact is that new startup businesses need extra help, in the beginning, so they can establish their role in their market and grow over time. And, growth is a matter of how you use your capital to make your business grow and expand.

You Can’t Afford To Waste Money!

So, the first rule to learn is that you can’t really afford to waste a cent of your money, especially if you are at the first steps of your business venture. You need to reach your goals while competing with existing bigger companies in your market without spending a fortune.

Do you think that’s almost impossible? Well, there’s good news for you: it’s possible! All you have to focus on is how you can save money, how you can boost your financial capital without wasting it in useless business services that you don’t need at the moment and how you can make the most of your money.

It’s a strict rule, we know, but it’s the most effective and realistic way to succeed in the wild and not-always-sweet world of business.

Going Ahead With A Small Budget

Understand that a tight budget is not necessarily an insufficient budget – it can be transformed into an effective amount of money to use for business, it’s up to you and to your skills!

At this point, you might seriously need some tips to help you grow your newborn business over time.

  1. Online platform: focus on the virtual universe of the web, it’s where you can find most of your sales opportunities. It’s necessary that you have a well-designed website: you can use WordPress (it powers about 1 out of three commercial websites). Consider also that each hosting company offers its own services and benefits, so do some research and then compare results to find out the best hosting company for your goals.grow your business
  2. Prefer functionalities over complex design for your business website. It’s been proven that visitors are visually attracted by websites that look harmonious. In other words, choose a simple design with one or no more than two colors and very essential shapes/lines/pattern. Place a few basic functions on your website, for example for payments or for social sharing.
  3. Your visitors may want to contact you, so allow them to use intuitive functions to get in touch. Provide your business with appropriate cloud services, in order to offer 24/7 Customer Service and other services that might turn out to be crucial to customer care.
  4. Set up an SEO strategy to get better results in terms of visibility. Today, all online businesses have to face their competitors in the virtual world of the web, so don’t hesitate to contact professionals who can help build up a serious and strong SEO strategy to support your rising business over time.
  5. People want to find updates and news about your business – that’s a matter of fact, regardless of the type of market where you are working. So, provide your website with a blog page where you can upload written content and audio or video content for your visitors. Make a list of blog post ideas and select the most effective ideas for your goals.
  6. Go social to improve your traffic and to make your business reach a larger pool of potential customers. Today social channels like Facebook or Twitter represent the top number 1 solutions to choose when it comes to effective growth in visibility. Keep in mind that when someone likes your social profile, they tend to share and recommend it to their friends: now, multiply this over and over and you’ll understand the importance of going social for new businesses.
  7. In addition, you might also want to join partners to grow faster. Affiliate partner programs result to be extremely helpful to reach this specific goal. In the same time or as an alternative to affiliate partner programs, you might also be interested in taking part in online communities, like Quora, TripAdvisor and many more.
  8. Finally, if you have a land-based office or shop, make sure that it looks welcoming to your customers. Check also your commercial door locks and your security system: sometimes, business owners forget to upgrade these elements. These exceptionally skilled locksmiths can help you take your office/shop to the next level.