6 Basic Steps to start an E-commerce Business in India

“We were not thinking about numbers then,

But we knew something big can be built out of e-commerce.”

-Binny Bansal and Sachin Bansal

(Founders Flipkart)

 

Till date, there are many new e-commerce ventures in India having a huge customer base but not a single one if them are more than 5 years old. For anyone who has a base and is thinking of growing up his business, this is an enough indication to start with.

So what all basic ingredients there are to start your e-commerce business in India.

Step 1 : Let’s give it a perfect name.

Foremost thing is, it has to be remember-able. Secondly you need to set up a website so you need a domain which means memorable is fine but unique is also important. The rule is, it needs to be short, easily spell-able and re-callable without any mistake. Take for instances, the names like ola, oyo, snapdeal etc. The list is neverending. All you need is something simple but with a ‘.com’ domain.

 

Step 2 : Get your online store build.

Now you know the name of your store. What next? The next step is to find a professional to build your web store. This is the tricky, most confusing and the most crucial part. With the cropping of many online e-commerce platforms in India that provide you with a website on monthly subscription basis, people tend to go more for this option.

I would suggest do not join the rat race, rather look around and try to find avenues that can deliver you a professionally built website at low cost.

 

Step 3 : Register your e-commerce company in India

It is not very different from regular companies. Get your firm registered, this may be as an individual proprietorship or partnership or if you want to go bigger from the start than a Pvt. Ltd company, but registering a pvt. ltd. has its own disadvantages. Consult your CA before coming on to a decision. Business registration is important for an online venture for getting a payment gateway and for invoicing. Although it is not necessary. There are other ways too. There are alternatives like payumoney payment gateway, which do not require any firm registration for starting it and it can be linked with saving accounts for transactions.

 

Step 4 : How to get payment gateway

So now that you are registered, you need a payment gateway. There are two types of payment gateways in India:

  1. Payment gateways with no setup fees for example PayPal, Payumoney, Airpay etc.
  2. Payment gateways with setup fees for example Payu, ccavenue, directpay.

You need to submit a few documents like ID proofs, phone bills etc. for applying the payment gateway. This includes address verification. The whole process takes 10-15 working days for completion.

 

Step 5 : E-commerce Logistics

For this you can contact your local courier service provider like bluedart, fedex, aramex etc. These services have pan india network and the service provided by them is top-notch.  Take quotes from all the possible vendors, compare the rates before coming to a conclusion.

 

Step 6 : How to market your e-commerce business
Bill Gates wasn’t kidding when he said : “If your business is not on the internet, then your business will be out of business.” Every third person in India is coming online every second for one reason or the another. Marketing your product where people are looking is the best way to make people know about your online store. This can be done either by paid marketing like Facebook Ads, Google display ads and other web based advertisements. In order to create a base of audience, you can go for SEO and Social Media Marketing in India. Hiring a professional for this would help you achieve better results in lesser time.


5 Tips to enhance your E-commerce Social Media Marketing

“We don’t have a choice on whether we do social media,

The question is how well we do it.” -Erik Qualman

 

The tremendous growth in the e-commerce world has made it difficult for the e-commerce websites to gain attention of the critical number of visitors. These critical visitors later on become potential customers.

Many online stores do not get opened in the first place because people think that it needs a huge amount of money and effort in order to open an online store. Well! That is only partially correct. It needs effort but the return on investment would be so much worth the effort.

Here is a list of tips to maximize e-commerce social media marketing. For people already having an online store in place, these tips can make a big difference and for those who are still offline, it will give you that last push you need to enter into the online world.

 

Tip 1 : Daily Content

This is not that difficult to follow once you figure out what time your audience base would be maximum. Now figuring out that could be tricky but Facebook insights and Google Analytics can save you much of the hassle. So this was about the frequency. Now the content, it has to be meaningful. Seth Godin wonderfully said, “Marketing is no longer the stuff you make, but about the stories you tell.”  So don’t tell people what you sell, they can find that on your website, rather connect with them and gain their trust by telling something of their use.

 

Tip 2 : Always make targets

Once you have created a page, how will you track that you are going somewhere? Well! For that you need set realistic targets. It could be anything based upon the current status of your social media presence. For example, in the beginning, you can aim for 1000 likes on Facebook in a month or 15 days and eventually a specific number of lead generations and so on.

One point you need to keep in mind is that the targets need to be realistic. Don’t fly high with talks, rather stay on ground and let your actions speak.

 

Tip 3 : Use Images and Videos

If a picture is worth 1000 words, a video is worth 10,000 words. Try to attach images with your content. Videos have a viral edge to them. A good video can reach far away no matter how wide your fan base is. You can include funny and interactive animated videos.

 

Tip 4 : User Generated Content

This is really important. User generated content can be of any form. It can be a review of your product or any suggestion of improvement or complaint on delivery or return policy. Be in continuous contact of your customer. Show that you care. A positive reply to a negative feedback has 100 times more potential of generating leads than any other method.

 

Tip 5 : Know Your Customer

Now you sell Guitars, but the posts you are putting is related to life hacks. Understand your audience. Study your clientele and try to put what interests your audience. Study their profile and visit the official site. What posts they are liking? What other pages they have liked? No, I am not asking you to become a stalker but a silent observant.

 

Hope these tips will help you improve your business. Online world has a lot to offer. All you need is to find the opportunity and not let it go.


Android n developer preview: All you need to know

The Android N developer preview is out and it is as good as anticipated. Google has though surprisingly released its Android N developer preview much earlier than expected. The major reason behind it is to incorporate the suggestions of the developers in the final version of Android N. This OS is compatible with Nexus 6, Nexus 5X, Nexus 6P, Nexus Player, Nexus 9, and Pixel C.  For these devices one can easily install the developer preview and also from this year onwards the updates to the developer preview shall be pushed over the air just like the stable builds. Google did not fail to mention that the released features are not the only features in this version of Android and more features will be added over the time.

 

Amongst the changes in this version of Android, we have first of all the “direct reply notification”, wherein the developers can allow the users to reply to the messages straight from the notifications. Earlier, on receiving a notification you had to go to the particular app in order to reply to the message but now you can easily reply to the text from the notification bar itself. Android N also provides the feature of bundling together the features from the same App, together.

 

After Windows and IOS, Google has finally stocked its Android N version with the split screen view. This feature in the developer preview works mostly with the Google Apps.  This feature isn’t that useful on a Smartphone, however it can work very well on a tablet.

 

Further with Android Marshmallow, Google has introduced an improved doze feature, wherein the background activities are stopped when the display is off even if the device is not stationary. Amazing feature! Isn’t it? Thus this feature has been enhanced to save more and more of battery power. Another important feature which the developers can look forward to is the improved Java 8 language support.

 

The settings app has also undergone some advanced changes. All the main menu items have a description below, so the battery menu will show you the remaining battery, the storage menu will show the remaining storage. There are some new options also available, such as the data saver, which reduces the consumption of the data for the background apps when one is using data pack instead of using Wi-Fi.

 

At the end with all the new amazing features and the features that are yet to be added to this version, the major surprise is still that what funky name does the N stand for, hopefully nothing too sweet this time.

 

 


How do content and digital media build up a brand?

POWERFUL CONTENT + DIGITAL MARKETING = BRAND BUILDING

It is rightly said that “content without strategy makes the web lame.” While creating killer content which is clear, compelling and concise is the key but without proper tactics of digital marketing this key won’t be able to unlock the door to reach a wider audience. Writing compelling, visual content that not only appeals to the reader but also speaks out an informative story is very much required for its virality. It is of great importance to focus on the content that draws the maximum amount of traffic to the website, but with the correct marketing tactic because if content is the queen then marketing is the king to the kingdom of your business. Hence killer content and Digital Marketing go hand in hand. The following points demonstrate how compelling content with the proper methodologies of the digital media drives businesses forward digitally.

 

For example, say if you have an online portal to provide used medical equipments on sale or lease, then  through the following points we shall demonstrate that how content and digital media will help you grow your business.

 

  • SEO KEYWORDS – With powerful content which is inclusive of SEO keywords you can reach your target audience and thus increase your reach and popularity. So considering the example of a portal that sells used medical equipments online, SEO keywords, such as ‘used medical equipments’, ‘medical equipments for sale’, ‘medical equipments for lease’ are effective keywords which need to be formulated into the content so that whenever the user types such keywords on the available search engines he is able to reach to your site.
  • RELEVANT CONTENT – If you produce and post content which is relevant in a manner that it is both entertaining and informative, on the various social media marketing (digital )channels then it will not only increase the number of people reaching your website but also will be a great boost to your ROI. Here taking the example of our portal of used medical equipments, one needs to write content which revolves around the healthcare industry and informs the individuals about the technological innovations, advancements being done in the industry or the market of used medical equipments in India.
  • ENGAGING CONTENT – The digital marketing tools or channels are a great option to market your brand and reach audiences worldwide. If you produce engaging content then these channels can be easily used to increase the number of likes and shares on your posts and drive the traffic to your blog or website. For our used medical equipments portal the content should be so compelling that it engages the targeted audiences by presenting info and data of their interest.
  • PLANNED POSTING OF CONTENT – If strategically engaging and entertaining content is replaced over with the old content in a time period which is pre decided then it manifests itself into a plan for digital marketing through content strategy. Your readers will know when the next post is likely to be updated and shall wait for it eagerly if you produce content that not only is well written but also use graphics to make the post visually appealing.
  • VERSATILE CONTENT – For a powerful content strategy which you wish to implement through digital marketing it is absolutely necessary to produce versatile content. Producing and posting the same type of content will not enhance your customer reach however if you produce variety of content on social media marketing channels it will increase your reach and create a brand name for you. Even when it comes to our example of used medical equipment’s portal, posting the content of the same type every time will not drive new visitors, however a content which talks about all the areas of the Healthcare domain from time to time shall drive varied interests of all people and hence more traffic.
  • VISUAL CONTENT – A survey revealed that content which has more visuals, pictures and graphical information is more likely to get viral on social media as well as is more engaging to the user. A study reveals that the no. of retweets of tweets containing graphic images is more than those containing just texts, though the latter is 7% more in use than the former. So if we only post content of used medical equipments online and do not post any pictures it will not have so much reach but if a no. of pictures of the equipments is posted then it shall encourage more people to visit the site.
  • USE OF HASHTAGS – Introduction of hashtag has made it possible to track an activity across various social media platforms and hence it can be used as an effective way to help users find our content through hashtags when it comes to digital marketing. Here in our example of the online portal use of hashtags such as #healthcareindustry # usedmedicalequipments shall be useful.
  • BACK-LINKS – Adding back-links to your content helps your blog visitors to visit your website and thus indirectly increase the traffic in your website.

 

Thus both, illuminating content and the advanced field of Digital Marketing can help you grow your business by ten-folds and build-up a brand name for your business. Thus to produce engaging content and to direct it to the target audience is instrumental to draw the attention of the reader and establish a successful marketing strategy.