“We see our customers as invited guests to a party, and we are the hosts.

It’s our job every day to make every aspect of the customer experience a little bit better.”

-Jeff Benzos

CEO, Amazon

 

Online shopping has reached every nook and corner of the country. It is no more restricted to the bourgeoisie or the middle and educated class. It has penetrated the rural walls and has become a household act. People in the remotest of the areas have started shopping online not even for big things but also the basics.

 

Online stores have become a necessity if you want to grow your business. Many retail stores have understood its potential and have opened their stores. Many are on the verge of starting their business online. But how to stand apart and get what actually is important that is drive traffic to your online store. Here are some mistakes which you need to avoid at all cost if you really want to sell online.

 

  1. Not adding logo. Logo is the identity of your company and the first impression. Not adding one could be the biggest and gravest mistake one could imagine.
  2. Failing to portray a clear value proposition and unique features which are prime sources to create awareness as to why people should buy from your store.
  3. A complicated navigation. Your customer does not have whole day to invest in trying to understand your website.
  4. Improper or no SEO. “The best place to hide a dead body is Page 2 of Google Search Result.” Your online store is as good as closed if you are not trying to rise up the search ladder.
  5. Improper information in About us and Contact us pages. Your customer wants to know you. At this stage if you are not giving him proper information, he would leave to never come back.
  6. Making the registration compulsory. How would it matter if you allow the first order to be a guest purchase. It poses good impression and shows that you care.
  7. Poor description of the product or poor images of the product. Imagine yourself as a customer. Would you buy a product online if you are not given detailed description about it? No Right? Don’t expect your customers to be super kind.
  8. Giving a blank page on the search result page. You should always suggest the substitutes for the product they searched for.
  9. Making unnecessary popups.
  10. Adding unexpected shipping charges at the last stage. Rather you should everything in the beginning so that your customer can make an informed decision. This would drastically reduce the number of discarded carts.

Avoid these mistakes and open your future flipkart in a matter of weeks and get it running too.