Gambling VS Life Insurance: Differences And Resemblances

Risk is defined as the possibility of a loss occurring, and it is also one of the main reasons why people tend to buy insurance. But could it also be the catalyst pushing some people to gamble? Let’s find out more on the topic and find out a few of the main differences and resemblances between insurance and gambling.

Gambling And Insurance: Speculative Risks

The risk involved in gambling is a speculative one. Gambling activities create a risk situation that can either lead to a gain or a loss. On the other hand, insurance appears to solely handle the so-called pure risk. This risk category refers to the possibility of a specific event happening, including an accident or a serious health condition.

Insurances are used to restore the insured to his initial position, and not to actually allow the injured person to make a profit. This is why there is no possibility to make a profit out of insurances. The same cannot be said about gambling since players can win progressive slot jackpots, poker pots, or blackjack and roulette wagers in the blink of an eye.

Gambling at roulette at casinos

Gambling can be regarded as an attempt to boost the odds of something positive happening. Insurance is to be seen as a means of lowering the chances of something negative occurring. Just think about aeroplanes that invest millions of dollars a year to maintain their aircraft and cut the risk of planes crashing. Or homeowners installing a home alarm to lower the risk of their home getting broken into. And there is also the example of business owners investing in their marketing efforts to record more sales. Some people would think of these examples as a means of gambling. Others would look at them as types of insurance. Gambling is, generally speaking, the act of spending a small amount of money to benefit from a small probability of winning an important prize. For example, people choose to play online slots and wager small amounts of money in hopes of winning a jackpot prize.

The Feel-Good Factor

Gambling has one obvious advantage over insurance: its ability to make people feel good or have fun, boost their adrenaline levels and make them forget about their daily stresses. Gambling with the intent of actually making a profit by using advanced gambling skills can certainly keep you involved in a game and capture your attention for a while. Not to mention it can bring some pretty exciting changes in your life, provided you do win, and it’s a big prize. As for signing an insurance policy or paying the premiums every month, they will employ expenses that will most likely stress you out instead of relaxing you. Sure, you can still enjoy the thought of having life or home insurance that should come in handy in case anything is about to happen. Knowing you and your family will be taken care in the event of a tragedy or accident should make you feel good or at least more at ease.

Playing Casino In Fun Mode

Gambling online using virtual venues like the ones recommended by Australia Casino or joining brick-and-mortar casinos and experiencing the glamorous life of gamblers are attractive ideas. And, judging by the figures provided by statistics that claim billions of people engage in some form of gambling at some point throughout a year, we would have to agree. Gambling is a form of expressing one’s hobbies or passions for their favorite card, table, or slot games. With thousands of online gambling rooms and venues to choose from at the moment, and more land casinos spread worldwide, finding the most appealing, engaging, or captivating games to play should not be a problem to most people. The chance to play casino games without actually wagering any real money by opting for fun or practice mode is also likely to encourage you to spend even more time behind a virtual table or roulette wheel.

The fact that you can join poker tournaments or plan trips to Vegas with your friends or family and have a blast or really struggle to bring home some nice pots is reason enough to keep embracing the activity. The risks are always there, but as long as you know how to select the most advantageous places where you can wager your money, and be informed on the best strategies and tactics, you should be able to minimize the loss.

Just keep in mind to stay focused and try to limit the time you spend in front of a computer, gambling for real money, or inside land casinos. Seek help if you feel you need it, set up a weekly or monthly gambling budget and stick to it, and constantly work on improving your skills and strategies.

Hottest E-commerce Trends of 2016 (Infographic)

“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.”

– Paul Graham, Y COMBINATOR

And where do you think your customer is? Yes, you guessed it right. He is online. So come online before someone snatch him away from you. Online shopping is estimated to increase by 45% in 2016 in the United States and India with its ever increasing online users won’t disappoint e-commerce retailers for sure. However, in order to stay ahead of the game, you need to cope up with the emerging trends.

A picture is worth 1000 words, they say. So here we have come up with an infographic to help you understand these trends without straining your eyes more.




So open your online ecommerce store and grow your business. “Go online because that’s where your customers are looking for you.”

5 Tips to enhance your E-commerce Social Media Marketing

“We don’t have a choice on whether we do social media,

The question is how well we do it.” -Erik Qualman


The tremendous growth in the e-commerce world has made it difficult for the e-commerce websites to gain attention of the critical number of visitors. These critical visitors later on become potential customers.

Many online stores do not get opened in the first place because people think that it needs a huge amount of money and effort in order to open an online store. Well! That is only partially correct. It needs effort but the return on investment would be so much worth the effort.

Here is a list of tips to maximize e-commerce social media marketing. For people already having an online store in place, these tips can make a big difference and for those who are still offline, it will give you that last push you need to enter into the online world.


Tip 1 : Daily Content

This is not that difficult to follow once you figure out what time your audience base would be maximum. Now figuring out that could be tricky but Facebook insights and Google Analytics can save you much of the hassle. So this was about the frequency. Now the content, it has to be meaningful. Seth Godin wonderfully said, “Marketing is no longer the stuff you make, but about the stories you tell.”  So don’t tell people what you sell, they can find that on your website, rather connect with them and gain their trust by telling something of their use.


Tip 2 : Always make targets

Once you have created a page, how will you track that you are going somewhere? Well! For that you need set realistic targets. It could be anything based upon the current status of your social media presence. For example, in the beginning, you can aim for 1000 likes on Facebook in a month or 15 days and eventually a specific number of lead generations and so on.

One point you need to keep in mind is that the targets need to be realistic. Don’t fly high with talks, rather stay on ground and let your actions speak.


Tip 3 : Use Images and Videos

If a picture is worth 1000 words, a video is worth 10,000 words. Try to attach images with your content. Videos have a viral edge to them. A good video can reach far away no matter how wide your fan base is. You can include funny and interactive animated videos.


Tip 4 : User Generated Content

This is really important. User generated content can be of any form. It can be a review of your product or any suggestion of improvement or complaint on delivery or return policy. Be in continuous contact of your customer. Show that you care. A positive reply to a negative feedback has 100 times more potential of generating leads than any other method.


Tip 5 : Know Your Customer

Now you sell Guitars, but the posts you are putting is related to life hacks. Understand your audience. Study your clientele and try to put what interests your audience. Study their profile and visit the official site. What posts they are liking? What other pages they have liked? No, I am not asking you to become a stalker but a silent observant.


Hope these tips will help you improve your business. Online world has a lot to offer. All you need is to find the opportunity and not let it go.

Web/Graphic Designer

Job Description :

As a Graphic designer you will have to combine art and technology to communicate ideas through images and the layout of websites. Use a variety of design elements to achieve artistic or decorative effects and create visual concepts


  • Produces new web pages and maintains existing pages on corporate website.
  • Manages testing, QA, and release procedures for all website-related projects
  • Creates dynamic web pages, email blasts, banners and other online advertisements
  • Designs mock-ups and final drafts on graphic design assignments, promotional items, logo etc
  • Image formatting and web based development projects.
  • Meet all project deadlines, production and technical requirements.
  • Incorporate changes recommended by the clients into the final design
  • Multitask and work cooperatively with co-workers, meeting clients to determine the scope of a project.


  • Web Layout Design
  • Logo Designs
  • Icons and Theme designs
  • Good knowledge of html 5,CSS3, Jquery ,bootstrap and other CSS frameworks.Must know HTML CSS conversions
  • Experience In Mobile App Design
  • Absolute command over written and spoken English as communication with international clients regarding project is required on a daily basis.
  • Experience in running marketing campaign activities will be a plus.
  • Good at conceptual thinking amid strong aptitude to understand the needs of customers, user behavior patterns and user experience that can be transformed into appealing deliverable.

Experience required : 2-5 years

Salary offered: 3 to 7 Lpa

Job Location : Gurgaoan
5 days working
Apply Now

Software Developer

Job Description

We are looking out for Software Developers who will be involved in all areas of development of software from design development to testing.

Responsibilities : 

  • Execute full lifecycle software development
  • Write well designed, testable, efficient code
  • Produce specifications and determine operational feasibility
  • Integrate software components into a fully functional software system
  • Develop software verification plans and quality assurance procedures
  • Document and maintain software functionality
  • Tailor and deploy software tools, processes and metrics
  • Comply with project plans and industry standards

Requirements :

  • A Bachelors degree in computer science, computer engineering or related field, B.Tech, M.Tech
  • Thorough knowledge of Zend2 ,PHP 5,MySQL, Yii 2, HTML,CSS, Bootstrap, wordpress, Magento, woo commerce
  • Good interpersonal and communication skills
  • Team player and management ability
  • Ability to solve problems quickly and completely


Experience required : 2-5 years

Salary offered: 3 to 7 Lpa

Job Location
5 days working
Apply Now

10 Amazing Tips To Stop Wasting Money When Shopping For Food

At some point, you may have noticed that you tend to spend too much money on food. Well, we all know that food is an essential element of our life… we can’t live without food. But the fact is that millions of people in the world tend to overexaggerate with the quantity of food. The result is that people buy food without actually knowing if they will eat it or not.

This bad habit has its negative consequences, as you may imagine: you spend more money than you need to which will make your wallet “suffer” by the end of the month!

Become Wiser With Your Grocery Shopping Choices!

Nothing is lost forever! You have plenty of chances to learn how to save money. For example, you can use online coupons for your purchases. It’s all about changing your current habits and becoming a little more open-minded about the opportunity to “resist” the temptation of buying delicious yet useless foods.

Our towns and cities are actually full of groceries and supermarkets that sell an immense variety of foods of all types. It’s hard not to look at certain foods when in a grocery, as the producers put all their efforts to make their products look really irresistible.

Straight to the point – use our money-saving tips to cut off useless wastes of food (and of money, too!):

  1. If you go shopping for food when you are hungry, you will certainly spend more in the grocery than you should. So, try to shop on a full stomach if you want to buy only foods that you actually want to eat.

  2. Sometimes groceries offer a terribly large variety of foods that consumers end up buying over and over… do something smart: prepare a list of food that you have to buy and stick to for food

  3. Children aren’t the “best allies” when it comes to shopping for food. They ask their parents or grandparents to buy everything that looks tasty! Avoid to take them with you if you want to avoid to buy a mountain of chocolate and candies.

  4. Planning meals is a very good idea to know in advance what you need to buy for your menu.

  5. Many people think that shopping every day is a good idea to get fresh food. Well, the best option would be to shop twice a week, you will still eat fresh fruits and vegetables without spending too much money.

  6. It’s been seen that when people shop for food when they are tired or stressed out they tend to buy more than they have to. If you feel that way, just avoid to go out for shopping.

  7. Today we all have plenty of choices when it comes to the best groceries and where to shop. In your town, you surely have different options, too. Choose to shop at groceries that offer the best prices and discounts.

  8. Probably, you think that saving money on food is a matter of shopping only. Not at all! You can help yourself save money if you learn how to store different foods the correct way. If you don’t eat some fresh foods within a few days, they will become a ton of rubbish to throw away for you. Wrap foods correctly and learn specific storage tips for each type of fresh food.

  9. Another thing which impacts your style to shop for food is the way your fridge looks like. Clean out it at least once in a week in order to have in it only good foods. Many people tend to put cans and other containers in their fridge. It’s not the best habit as cans might give you the impression to have the fridge full of food, whereas it’s only full of almost-empty cans!

  10. In certain areas where there aren’t any groceries nearby, people tend to buy food in stocks. It’s essential that you keep a list of what you buy before to store all that food in a cool and dry place. This will help you see what you have and what you need to buy week after week.

There are so many ways to save money effectively. For example, you can save money also on prices for locksmith services. All you have to do is to consider Locksmiths Pros at as your main locksmith service provider, their prices are averagely lower if compared to other companies in the same industry. These service industries such as locksmiths, electricians, plumbers, and roofers, etc, will often time offer discounts and coupons via online sites such as Groupon.

So whenever you are searching for a particular service, do a quick search online first to see if you can find any coupons!

4 Golden Lessons That Will Transform You Into A Smarter Digital Marketer

One of the most crucial aspects in working as a digital marketer consists in a deep understanding of the client’s goals. In fact, not all clients have the same goals and also not all client have the same expectations. Therefore, it’s fundamental to be able to meet each client’s exact needs.

Easy Introduction To Your Job As A Digital MarketerDigital Marketer

  1. First of all, digital marketers have to dedicate their initial efforts in talking to the client in order to understand what the client is seeking. Financially speaking, this translates into different financial efforts by the client – so, it’s better for you to be aware of how much the client is likely to spend for a digital campaign.

  2. Secondly, a smart digital marketer should identify the most appropriate solutions to each client’s goals. Sometimes, this part of the job may require all of your skills to “invent” new solutions that suits the client’s situation.

  3. Never forget to produce insightful reporting, which is a good step to building stronger relationships with your clients. From a good professional relationship, you can expect to find efficient solutions in a reasonably simpler way (exactly because you do know your client’s needs).

After this short 3-point introduction, it’s time to take a look at these valuable digital marketing lessons that will boost your work from day 1.

Best Digital Marketing Lessons To Learn

It’s important to use all the available resources the right way. Although a few years ago there were some people who believed that SEO was going to die, it seems that today things are much different:

  1. SEO techniques have been evolving and developing more, following marketing trends. Moreover, Google is refining its systems to help SEO work effectively with optimization and inbound links, that are responsible for a better visibility in the search results of Google.
    As a digital marketer, all you have to do is to make sure that your client’s website is working properly, sending correct and precise signals to search engines. An extra tip: take advantage of links as an important element of your digital marketing strategy to promote and build online relationships with other partners.

  2. The virtual community that can be developed in the web is another important factor which contributes to the success of a website or, in other words, of your client’s website. In order to create a community you can promote sharing of websites, web pages or external links. You may also suggest your client to join existing communities and make mnew partners in there. As a member of a community, you can promote or join charity events or sponsorships or other programs.

  3. What you need to skyrocket your client’s website is a rich visitor experience. In fact, even a billion dollar advertising  campaign will be pretty much useless if your landing pages are a poor visitor experience. So, try to optimize your visitor’s experience on the client’s website first. Then, once you see that you succeeded in your goal, move ahead and get your marketing strategy started. You may want to use appropriate testing tools to see is an element or feature of the website is actually enhancing the visitor’s experience or not. Generally, you will take only a few minutes to identify the effectiveness of a certain element or feature.

  4. Understand as a digital marketer that if you can’t measure something, then you can’t improve it either. This is a precious rule that you’d better keep in mind now on. When it comes to improvements, you need to have real systems to improve the product, otherwise your job won’t exist – and your client is wasting their money! Provide your client with a throughout analytics audit to understand how the website is performing and what you can actually do to take it to the next level.

Let’s take a look at the following example from the virtual gambling industry, which is a rapidly developing sector all around the world.  When you need to find 100% reliable and verified real money slots, all you have to do is to investigate  Australian casinos (that are popular worldwide for their superb and refined slots). Once you’ve visited a casino guide like PlayPokiesOnline, you will want to click on a sponsored casino’s icon to visit its site. This is what online users will also do on your client’s website.

So, make sure to offer potential visitors refined digital products to access in one click and join PlayPokies to learn more about profitable gambling resources.