5 Digital Marketing Lessons Learnt from Harvey Specter of Suits

He is smart, intelligent and an excellent lawyer, but above all, he is a man with principles who wants to win every case that comes his way in an integral manner (Yes, that is correct). With Season 6 ended in September and we all are eagerly waiting for the next season, here are a few lessons that every digital marketer needs to learn from Harvey Specter.



Ok there is no gun at your head and you are not going to die. Also no need to think of the 146 ways but the outline message is clear and simple – “Think outside of box”. In the dynamic business environment when every company is trying to widen its online presence, all you need to be is innovative and find that one way to be different from others.




A bang on lesson, he gave there. With millions of pages and websites online, how long you think anybody has to give you. May be a few seconds. In such short span of time, all that can save you is your first impression, be it your website or your page. So out your best foot forward and identify the areas that would help you put an awesome first impression.



Although he used it in a completely different and emotionless context but an important lesson to fetch from this quote is take one step at a time. Dream big but act small achieving one goal at a time. Formulate a timeline and set goals that are achievable. Becoming a million page overnight is not possible. You are not Kayne West after all. So be realistic, set your goals and work towards them one step at a time.



We are talking about the ethics over here. Digital marketing is the most transparent form of marketing there could ever be. Everything is right there in front of customer and hence you can’t falsify your work. You work and it will show and your business will grow. You can’t have success without working towards it, something that is beautifully quoted by our lovely Harvey.




He has won many battles outside of the courtroom. He is a firm believer of out of court settlement and this teaches us something in digital marketing. Wondering what is it? It says, “Do not sit back and wait for the algorithms to change either in your favor or take you down completely”. Stay ahead in trend and keep a track of what is happening around you. This does not mean enter the rat race and do what others are doing. It says follow the speculations and plan a future strategy in advance.

Another Lucrative Year for Startups - The 13 top funded Fintech startups in India (Infographic)

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.”
–Mary Kay Ash, Mary Kay Cosmetics Founder

Technology is spreading its tentacles in every sector at an unprecedented pace. From bank transfers to loans, to payments, the financial sector is not untouched by this effect either. This year could be safely regarded as a good year for these fintech startups. Here is a list of 13 top funded fintech startups of 2016.


Common E-commerce mistakes that leads to loss of Business

“We see our customers as invited guests to a party, and we are the hosts.

It’s our job every day to make every aspect of the customer experience a little bit better.”

-Jeff Benzos

CEO, Amazon


Online shopping has reached every nook and corner of the country. It is no more restricted to the bourgeoisie or the middle and educated class. It has penetrated the rural walls and has become a household act. People in the remotest of the areas have started shopping online not even for big things but also the basics.


Online stores have become a necessity if you want to grow your business. Many retail stores have understood its potential and have opened their stores. Many are on the verge of starting their business online. But how to stand apart and get what actually is important that is drive traffic to your online store. Here are some mistakes which you need to avoid at all cost if you really want to sell online.


  1. Not adding logo. Logo is the identity of your company and the first impression. Not adding one could be the biggest and gravest mistake one could imagine.
  2. Failing to portray a clear value proposition and unique features which are prime sources to create awareness as to why people should buy from your store.
  3. A complicated navigation. Your customer does not have whole day to invest in trying to understand your website.
  4. Improper or no SEO. “The best place to hide a dead body is Page 2 of Google Search Result.” Your online store is as good as closed if you are not trying to rise up the search ladder.
  5. Improper information in About us and Contact us pages. Your customer wants to know you. At this stage if you are not giving him proper information, he would leave to never come back.
  6. Making the registration compulsory. How would it matter if you allow the first order to be a guest purchase. It poses good impression and shows that you care.
  7. Poor description of the product or poor images of the product. Imagine yourself as a customer. Would you buy a product online if you are not given detailed description about it? No Right? Don’t expect your customers to be super kind.
  8. Giving a blank page on the search result page. You should always suggest the substitutes for the product they searched for.
  9. Making unnecessary popups.
  10. Adding unexpected shipping charges at the last stage. Rather you should everything in the beginning so that your customer can make an informed decision. This would drastically reduce the number of discarded carts.

Avoid these mistakes and open your future flipkart in a matter of weeks and get it running too.

5 Indian E-commerce Startups that should be a Role model of every Entrepreneur

“Don’t worry about the failure.

You only have to be right once.”

-Drew Houston

The world today is buzzing with numerous startups. Reading all the success stories about the people who were just like us a few years gives inspiration to many. Here presenting 5 inspiring founders of e-commerce startups that would help you walk that extra mile to open your e-commerce store in India.

Inspiration 1: Radhika Agarwal and Sanjay Sethi, Founders ShopClues

Being the 36th entrant in India’s e-commerce market,they started operations here in 2012. Headquartered in Gurgaon, ShopClues has become a billion dollar company in a time span of less than 4 years. This itself is enough to judge the potential of e-commerce business in India. Founded by Radhika’s husband, Sandeep Aggarwal, ShopClues is now run Sanjay Sethi and Radhika Aggarwal. After becoming a household name, the “We still have miles to go before we sleep.” attitude is what you need to become the next ShopClues in India.

Inspiration 2 : Ritesh Aggarwal, CEO and Founder, OYO Rooms

One of the most valuable Internet startups in India by a college dropout, OYO Rooms transformed the face of Indian Hospitality Industry by offering standard reliable rooms. Hailing from a business family, he moved to Delhi in 2011 to start his entrepreneurial journey after deciding to skip engineering college entrance exams.


Inspiration 3 : Deep Kalra, CEO and Founder MakeMyTrip

Surviving many hurdles  and the dotcom bust, getting listed on the International Stock Exchange; MakeMyTrip was a game changer in the travel segment. Complete devotion and hard work for more than a decade and a laser sharp focus is what took him to reach the stage of an IPO and scale MakeMyTrip to this level.


Inspiration 4 : Ambareesh Murty, Co-Founder, Pepperfry

“Change is the only constant we all know”. This holds true when it comes to startups as well.  Mr. Ambareesh Murty embraces the same principle as he says, “Every plan you startup with will change.” Lesson to be learnt from him is, “You Don’t Need Much Money To Build A Good Ecommerce Biz In India.” All you need is hard work and continuous effort in this direction.


Inspiration 5 : Albinder Dhindsa, Co-founder Grofers

He highlighted the importance of a good customer experience in the longer run for and business to function. He says, “Although some initial assumptions while starting up may not be spot on. It’s important to build a supply experience for demand to generate.” A perfect example of “Luck By Chance”, Albinder, unlike many, was an accidental entrepreneur with absolutely no intentions of getting into business. But when he saw a huge gap in the market along with a lucrative opportunity, there was no going back.


So, all you “future big names”, it does not have to be in your genes to be an entrepreneur. All you need is a little patience, a strategic vision and most importantly an economically built e-commerce website.


6 Basic Steps to start an E-commerce Business in India

“We were not thinking about numbers then,

But we knew something big can be built out of e-commerce.”

-Binny Bansal and Sachin Bansal

(Founders Flipkart)


Till date, there are many new e-commerce ventures in India having a huge customer base but not a single one if them are more than 5 years old. For anyone who has a base and is thinking of growing up his business, this is an enough indication to start with.

So what all basic ingredients there are to start your e-commerce business in India.

Step 1 : Let’s give it a perfect name.

Foremost thing is, it has to be remember-able. Secondly you need to set up a website so you need a domain which means memorable is fine but unique is also important. The rule is, it needs to be short, easily spell-able and re-callable without any mistake. Take for instances, the names like ola, oyo, snapdeal etc. The list is neverending. All you need is something simple but with a ‘.com’ domain.


Step 2 : Get your online store build.

Now you know the name of your store. What next? The next step is to find a professional to build your web store. This is the tricky, most confusing and the most crucial part. With the cropping of many online e-commerce platforms in India that provide you with a website on monthly subscription basis, people tend to go more for this option.

I would suggest do not join the rat race, rather look around and try to find avenues that can deliver you a professionally built website at low cost.


Step 3 : Register your e-commerce company in India

It is not very different from regular companies. Get your firm registered, this may be as an individual proprietorship or partnership or if you want to go bigger from the start than a Pvt. Ltd company, but registering a pvt. ltd. has its own disadvantages. Consult your CA before coming on to a decision. Business registration is important for an online venture for getting a payment gateway and for invoicing. Although it is not necessary. There are other ways too. There are alternatives like payumoney payment gateway, which do not require any firm registration for starting it and it can be linked with saving accounts for transactions.


Step 4 : How to get payment gateway

So now that you are registered, you need a payment gateway. There are two types of payment gateways in India:

  1. Payment gateways with no setup fees for example PayPal, Payumoney, Airpay etc.
  2. Payment gateways with setup fees for example Payu, ccavenue, directpay.

You need to submit a few documents like ID proofs, phone bills etc. for applying the payment gateway. This includes address verification. The whole process takes 10-15 working days for completion.


Step 5 : E-commerce Logistics

For this you can contact your local courier service provider like bluedart, fedex, aramex etc. These services have pan india network and the service provided by them is top-notch.  Take quotes from all the possible vendors, compare the rates before coming to a conclusion.


Step 6 : How to market your e-commerce business
Bill Gates wasn’t kidding when he said : “If your business is not on the internet, then your business will be out of business.” Every third person in India is coming online every second for one reason or the another. Marketing your product where people are looking is the best way to make people know about your online store. This can be done either by paid marketing like Facebook Ads, Google display ads and other web based advertisements. In order to create a base of audience, you can go for SEO and Social Media Marketing in India. Hiring a professional for this would help you achieve better results in lesser time.