5 Digital Marketing Lessons Learnt from Harvey Specter of Suits

He is smart, intelligent and an excellent lawyer, but above all, he is a man with principles who wants to win every case that comes his way in an integral manner (Yes, that is correct). With Season 6 ended in September and we all are eagerly waiting for the next season, here are a few lessons that every digital marketer needs to learn from Harvey Specter.

LESSON 1

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Ok there is no gun at your head and you are not going to die. Also no need to think of the 146 ways but the outline message is clear and simple – “Think outside of box”. In the dynamic business environment when every company is trying to widen its online presence, all you need to be is innovative and find that one way to be different from others.

 

LESSON 2

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A bang on lesson, he gave there. With millions of pages and websites online, how long you think anybody has to give you. May be a few seconds. In such short span of time, all that can save you is your first impression, be it your website or your page. So out your best foot forward and identify the areas that would help you put an awesome first impression.

LESSON 3

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Although he used it in a completely different and emotionless context but an important lesson to fetch from this quote is take one step at a time. Dream big but act small achieving one goal at a time. Formulate a timeline and set goals that are achievable. Becoming a million page overnight is not possible. You are not Kayne West after all. So be realistic, set your goals and work towards them one step at a time.

LESSON 4

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We are talking about the ethics over here. Digital marketing is the most transparent form of marketing there could ever be. Everything is right there in front of customer and hence you can’t falsify your work. You work and it will show and your business will grow. You can’t have success without working towards it, something that is beautifully quoted by our lovely Harvey.

 

LESSON 5

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He has won many battles outside of the courtroom. He is a firm believer of out of court settlement and this teaches us something in digital marketing. Wondering what is it? It says, “Do not sit back and wait for the algorithms to change either in your favor or take you down completely”. Stay ahead in trend and keep a track of what is happening around you. This does not mean enter the rat race and do what others are doing. It says follow the speculations and plan a future strategy in advance.


Another Lucrative Year for Startups - The 13 top funded Fintech startups in India (Infographic)

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.”
–Mary Kay Ash, Mary Kay Cosmetics Founder

Technology is spreading its tentacles in every sector at an unprecedented pace. From bank transfers to loans, to payments, the financial sector is not untouched by this effect either. This year could be safely regarded as a good year for these fintech startups. Here is a list of 13 top funded fintech startups of 2016.

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Common E-commerce mistakes that leads to loss of Business

“We see our customers as invited guests to a party, and we are the hosts.

It’s our job every day to make every aspect of the customer experience a little bit better.”

-Jeff Benzos

CEO, Amazon

 

Online shopping has reached every nook and corner of the country. It is no more restricted to the bourgeoisie or the middle and educated class. It has penetrated the rural walls and has become a household act. People in the remotest of the areas have started shopping online not even for big things but also the basics.

 

Online stores have become a necessity if you want to grow your business. Many retail stores have understood its potential and have opened their stores. Many are on the verge of starting their business online. But how to stand apart and get what actually is important that is drive traffic to your online store. Here are some mistakes which you need to avoid at all cost if you really want to sell online.

 

  1. Not adding logo. Logo is the identity of your company and the first impression. Not adding one could be the biggest and gravest mistake one could imagine.
  2. Failing to portray a clear value proposition and unique features which are prime sources to create awareness as to why people should buy from your store.
  3. A complicated navigation. Your customer does not have whole day to invest in trying to understand your website.
  4. Improper or no SEO. “The best place to hide a dead body is Page 2 of Google Search Result.” Your online store is as good as closed if you are not trying to rise up the search ladder.
  5. Improper information in About us and Contact us pages. Your customer wants to know you. At this stage if you are not giving him proper information, he would leave to never come back.
  6. Making the registration compulsory. How would it matter if you allow the first order to be a guest purchase. It poses good impression and shows that you care.
  7. Poor description of the product or poor images of the product. Imagine yourself as a customer. Would you buy a product online if you are not given detailed description about it? No Right? Don’t expect your customers to be super kind.
  8. Giving a blank page on the search result page. You should always suggest the substitutes for the product they searched for.
  9. Making unnecessary popups.
  10. Adding unexpected shipping charges at the last stage. Rather you should everything in the beginning so that your customer can make an informed decision. This would drastically reduce the number of discarded carts.

Avoid these mistakes and open your future flipkart in a matter of weeks and get it running too.